Interview: Jason Williams

Anna speaks to Jason Williams, from Creative Proof. When thinking about sourcing and sustainability it's important to think about how to create a viable business, so that you can create livelihoods that have ideas of limiting waste, protecting the environment and being future focused.

These are all the topics that interest Jason, as well as how to exist in a global industry and the influence of Singapore on the wider bar world.

It is an invigorating conversation that covers a lot of topics, with business at the heart and includes the new(ish) concept Eco Spirits, which allows booze brands to get their products to customers – on trade, predominantly – without too much packaging, which is a key issue with waste in the alcohol world.